By Mariam Ozod-Hamad

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, word: 1,7, Fachhochschule Bonn-Rhein-Sieg in Sankt Augustin, Sprache: Deutsch, summary: Inhaltsverzeichnis
Seite
Abbildungsverzeichnis III
Tabellenverzeichnis IV
Abkürzungsverzeichnis V
1. Arabische Patienten 1
2. Medizintourismus entstehend aus der Golfregion 3
2.1. Quellmarkt Golfregion 3
2.2. cause der arabischen Patienten 5
3. Befriedigung der kulturspezifischen Bedürfnisse 7
arabischer Patienten
3.1. Besonderheiten im Umgang mit arabischen Patienten 7
3.2. Zufriedenheitsumfrage mit arabischen Patienten 10
3.2.1. Ziel und Methode 10
3.2.2. Ergebnis 12
4. Handlungsempfehlung 18
4.1. Ansatzpunkte zur Verbesserung 18
4.2. Mögliche Auswirkungen für den Standort Bonn 20
5. Schlussfolgerung 22
Quellenverzeichnis 24
Anhang 26

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