By Virginia Masár

Bachelor Thesis from the yr 2014 within the topic enterprise economics - advertising and marketing, company verbal exchange, CRM, industry study, Social Media, grade: 95%, , language: English, summary: businesses test regularly to increase their markets via attracting diversified aim clients and extending their model knowledge. the current research investigates how and why endorsing their items via athletes is an continuously extra broadly and well known instrument within the businesses’ advertising combine.

Michael Jordan, a retired American basketball big name, who has received plenty of media recognition, has recommended a variety of items. particularly his endorsement agreement with Nike has turn into an outstanding case examine for the present pattern of athlete endorsement within the foreign industry. the result of this example research supply insights into elements which can impression the good fortune of athlete endorsement as a company’s advertising and marketing strategy.

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