By Anne H. Chasser,Jennifer C. Wolfe
Discover how the world's top businesses have extra worth to their corporation by way of rewiring the logo production process
Brand Rewired showcases the world's major businesses in branding and the way they've got extra worth to their corporation through rewiring the emblem construction procedure to intersect strategic wondering highbrow estate with out stifling creativity.
- Features interviews with executives from major world wide businesses together with: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger corporation, GE, Procter & Gamble, LPK, Northlich and more
- Highlights how one can maximize go back on funding in making a robust model and highbrow estate portfolio that may be leveraged economically for a few years to come
- Reveals find out how to decrease bills within the model construction and felony process
- Illustrates how a model process intersecting with an both robust highbrow estate technique produces a better fiscal go back and extra rewards for the logo venture leaders
Innovative in its procedure, Brand Rewired indicates you the way how prime businesses are leaving behind the old fashioned research-and-development-driven innovation philosophy and evolving to a Brand Rewired technique of innovating on the shopper point, utilizing multi-disciplinary groups to construct a strong model and highbrow asset to maximise go back on investment.
Read Online or Download Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy PDF
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